Infographics

From the article on ProPublica, I can gather that a successful graphic is easy to interpret, suits the subject, and utilizes alignment and repetitive visuals.

The infographic that I have chosen to look at that relates to the downtown beat can be found here.

From my interest in local businesses, I thought it would be interesting to look at an infographic about the worldwide/larger community statistics on small business owners.While the infographic I chose is a few years outdated, I believe the actual visuals included are very strong.

Something I noticed about the infographic that is highlighted in the ProPublica article is the idea of repetition. By repeating the same image or type font, it allows even passive readers to recognize a change in numbers or words. This will idyllically bring viewers to see the main point of the infographic. Throughout the entire infographic, the use of repeated percentages and small graphs captures the readers attention. I also think that utilizing so many percentages wasn’t a flaw for this certain article because many people looking into small businesses would have the capacity to understand the numbers used in this infographic. A final aspect that I noticed was the infographic’s overall simplicity. At the end of the day, an infographic is primarily used to grab a readers attention through visuals, so complicating the message can only deter from the meaning.

I couldn’t grasp exactly how the “near” and “far” aspects of the ProPublica article related to the demographic I chose. I assume this means the graph succeeded in telling the story effectively.

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